Farida has a wealth of experience working with numerous events, she has also worked to put together one of Toronto's most popular bridal shows. She has an undergraduate degree from the University of Toronto, and in 2013 she completed her Events Management program from the prestigious George Brown College in Toronto.

Constantly on the lookout for the latest trends & technologies in the industry, Farida keeps herself updated by attending seminars/conferences, networking with the industry's finest and continuously educating herself.